About The Campaign

Let’s Go There is a national initiative encouraging Americans to turn their travel dreams into bookings—now that they're ready. It is led by a coalition of businesses and organizations, including many of the most recognizable U.S. brands from both within and outside the travel sector. Our message is straightforward: the travel industry is ready to safely welcome you back.


The research is clear: having a trip planned makes Americans happier, boosts their energy and wellness, brings them peace of mind and makes them feel more in control during an uncertain time. Through a major marketing and communications campaign, the Let’s Go There Coalition will share these facts with Americans across the county, inviting them to book travel plans for that long-awaited vacation.


The Let’s Go There Coalition includes more than 75 partnering businesses and counting, including: American Airlines, Inc.; American Express; the American Resort Development Association; Chase; Delta Air Lines; Disney Parks, Experiences and Products; Ecolab; Enterprise Holdings, Inc.; Expedia; Hilton; the Hilton Head Island-Bluffton Visitor & Convention Bureau; Hyatt Hotels Corporation; the Las Vegas Convention and Visitors Authority; Marriott International; PepsiCo; Sabre; the South Dakota Department of Tourism; United Airlines; the U.S. Travel Association; Visa; Visit California; Visit Spokane; and World Cinema, Inc., among other organizations.


If you are a travel business and would like to join the Coalition, please email us at [email protected]. To join the movement by sharing the Let’s Go There message within your channels, please visit our industry resources.